Through the Line advertising and marketing (frequently referred as With the Line promotion/ With the Line advertising and marketing/ TTL marketing/ TTL advertising and marketing) involves the use of both ATL & BTL advertising and marketing methods. The recent customer trend on the market requires assimilation of both ATL & BTL strategies for better results.
To make it simper-.
Through the marketing includes marketing experts to produce advertising campaigns which include both ATL & BTL techniques. It refers to 360-degree marketing where projects are developed with the vision of brand name structure in addition to conversions.
Often over the line methods are utilized to execute their direct marketing methods. This as well comes under TTL advertising.
Examples of With the Line Promo.
360 ° Advertising and marketing.
Advertising and marketing methods can be intended as well as performed with an integrated strategy of using both ATL & BTL marketing tools to get the optimum advantage. Most of the marketing campaigns today are TTL projects.
Digital Advertising.
It is feasible to carry out a digital marketing technique which offers above the line advertising and marketing advantages while working as a below the line communication to the customer. This kind of advertising is cookie based. Customers get the interaction based on their needs/wants/choices. This technique has a better ROI as well as is taken into consideration much better by the customer.
It is possible to carry out a digital advertising strategy which uses over the line advertising benefits while acting as a listed below the line communication to the consumer. This type of advertising is cookie based. This method has a better ROI and is taken into consideration better by the customer.